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Ladybird Books is a London -based publishing company, trading as a stand-alone imprint within the Penguin Group of companies. The Ladybird imprint publishes mass-market children's books. The company traces its origins to , when Henry Wills opened a bookshop in Loughborough, Leicestershire.
Within a decade he progressed to printing and publishing guidebooks and street directories. The ladybird logo has since undergone several redesigns, the latest of which was launched in In the s and s the company's Key Words Reading Scheme launched in was heavily used by British primary schools , using a reduced vocabulary [2] to help children learn to read. In the s, Ladybird produced the Learnabout series of non-fiction informational books, some of which were used by adults as well as children.
An independent company for much of its life, Ladybird Books became part of the Pearson Group in However, falling demand in the late s led Pearson to fully merge Ladybird into its Penguin Books subsidiary in , joining other established names in British children's books such as Puffin Books , Dorling Kindersley and Frederick Warne.
In November , Ladybird signed up to the Let Books Be Books campaign and announced that it was "committed" to avoiding labelling books as "for girls" or "for boys" and would be removing such gender labelling in reprinted copies.
The publisher added: "Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling". Its parent company, Penguin Random House Children's division would also be following suit. In October , it was announced that Ladybird books would be publishing its first series of books for adults. They were published on 18 November The books in this series are not parodies but instead use the classic format to serve as clear introductions to a wide variety of subjects, generally in the fields of science and history.
The pocket-sized hardback Ladybird measured roughly four-and-a-half by seven inches Early books used a standard page format, chosen because a complete book could be printed on one large standard sheet of paper, a quad crown, 40 inches by 30 inches, [14] which was then folded and cut to size without waste paper.
It was an economical way of producing books, enabling the books to be retailed at a low price which, for almost thirty years, remained at two shillings and sixpence The first book in the line, Bunnikin's Picnic Party: a story in verse for children with illustrations in colour , was produced in Perring, accompanied by full-colour illustrations by A. Angusine Jeanne MacGregor. The appeal of Bunnikin, Downy Duckling and other animal characters made the book an instant success.
Later series included nature books series , some illustrated by, for example, Charles Tunnicliffe and Allen W. Seaby and a host of non-fiction books, including hobbies and interests, history L du Garde Peach wrote very many of these and travel.
Ladybird began publishing books in other formats in Most of the remaining titles in the classic format were withdrawn in when their printing facility in Loughborough closed. In , the artist Miriam Elia , along with her brother, Ezra Elia, produced We go to the gallery , a satire on modern art in the form of a Ladybird book. The book drew threat of legal action from Penguin Group for breach of copyright, and some changes were made to the names of characters and logos so it could be published as a parody.
From Wikipedia, the free encyclopedia. The Ladybird Story: children's books for everyone. London: British Library. ISBN They then argued that if pupils were systematically taught these words, they would be able to read the vast majority of any text they came across. The Ladybird Keywords reading scheme was devised to focus upon these keywords London, Schoolmaster Publishing, cited in Janan, D. Guidance on the principles of language accessibility in National Curriculum assessments: research background.
Revisiting gender issues in reading schemes. Education , 25 1 , 37— Archived from the original on 27 September Retrieved 24 February The Guardian. Retrieved 24 November BBC News. R R Bowker. Google Books. BBC News Online. Retrieved 12 October Retrieved 20 August Retrieved 5 August The Bookseller. Retrieved 2 January Ladybird Books. Retrieved 6 May The Times. Retrieved 30 December Children's literature portal.
Pissanos International Star Video. Sasquatch Books. Alfaguara Bruguera Ediciones B Santillana. News Profil. Categories : Book publishing companies of the United Kingdom British children's literature Companies based in Loughborough Early childhood education in the United Kingdom Publishing companies established in mergers and acquisitions mergers and acquisitions Penguin Random House.
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